Nearly 40% of weight-loss advertisements made at least one representation that was almost certainly false, according study by US regulators released on Tuesday.
About 55% of the ads included at least one representation that was very likely to be false or lacked adequate substantiation of its promises, the analysis by Federal Trade Commission staff said.
The report urged Americans, who spend billions annually on weight-loss products and services, to look skeptically at advertisements that promise a “quick-fix” for weight loss.
Consumer testimonials and before-and-after photos were common in diet promotions, but “rarely portrayed realistic weight loss,” the report concluded.
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