Three big Canadian cigarette firms on Friday lost a key challenge against the government’s ban on marketing and advertising tobacco products and on sponsoring sporting events, cementing existing curbs and paving the way for a sponsorship ban to take effect next year.
The Quebec Superior Court ruled that the tobacco companies’ rights to advertise their products could “not be given the same legitimacy as the federal government’s duty to protect public health” and rejected the companies’ argument that far-reaching government restrictions on advertising were unconstitutional. “Our challenge to the Tobacco Act was dismissed in just about every respect. We are naturally
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